Artificial Intelligence and Financial Services

How banks can unlock the power of hyper-personalisation to maximise customer financial wellbeing

19 Apr 2023

Banks find themselves thrown “back to the future”. After more than a decade of record-low rates, suddenly higher central bank base rates mean interest rates are on the rise and bank customers are starting to shop around for the best place to park their money. Yet the traditional tactics banks have historically used to retain and grow their custome...

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