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2024

Jennifer's long read archive

2024 (1)
Jennifer Marriner

Jennifer Marriner

EVP, Global Acceptance Solutions at Mastercard
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Long reads

Add to basket – the rise of advanced digital checkout solutions

23 Jan 2024

According to research from the Baymard Institute, 70% of digital shopping carts are abandoned, with two in five adults stating complicated checkout processes as the main driver for abandonment. As e-commerce continues to expand, the online payment journey has become highly fragmented and consumer expectations of the digital experience have evolve...