Long reads

Disrupting banking: Revolution through digital transformation

George Kotsakis

George Kotsakis

Banking Lead, Profile Software

The financial services ecosystem is undergoing a digital disruption and banking is no exception; The digital evolution of core banking is underway, and the technological advancements play a catalyst role for banks to stay resilient and craft their compelling value propositions to meet the evolving customer expectations.

The world is rapidly changing, and the global economy is undergoing a profound and inevitable digital transformation driven by technological advancements and the rising need to meet the changing customer expectations. Digitalisation has shifted the way businesses deliver value to their customers and has redefined the entire customer journey.

Amongst the industries that have heavily been affected by this shift is banking and most specifically the traditional banks, which are confronted with a make-or-break situation in the face of fintech disruption. The digital evolution in core banking, the automation in streamlining operations, omnichannel banking, the influence of artificial intelligence, the use of blockchain technology, and the seamless customer experience are some of the challenges posed in the dynamic and innovative financial landscape.

Core banking transformation

The digital evolution of core banking

Core banking systems have traditionally been considered the bedrock of financial institutions. With the passing of time, new upgraded systems have been launched to deliver better functionality but still they are based on a rigid infrastructure inhibiting banks to reap the benefits of modern systems such as the significant cost reduction and the fast time to market.

The digital transformation of the traditional financial institutions is not merely a choice but a matter of survival in the digital age. This seems to be a one-way road to overcome the rigidity and age of legacy systems by adopting modern digital solutions that offer scalability, adaptability, and seamless integration. The need for more banking capabilities has become a necessity in the effort to serve a wider audience with high demands for digital services.

Automation in core banking

Automation in core banking is not just a trend. Instead, it involves the entire spectrum of how operations are managed and carried out, being the focus of intense interest in the global banking industry. Moreover, it is fundamental in streamlining core banking operations saving valuable resources such as time and human labour, by increasing productivity and reducing costs. Financial institutions need to plan a strategic digital transformation that embraces automation in order to operate with the agility and efficiency demanded by the digital age.

Integration of big data analytics

The utilisation of big data analytics in core banking forms a transformative leap in the digital era. A big data integration strategy that departs from traditional techniques is not just a means of survival but at the same time it works as a competitive differentiator. Increased data volumes and high-quality data availability coupled with complexity have never been more pressing, making banks adopt advanced technology solutions to uncover unique insights and identify opportunities. The integration of big data assists in fast and right decision-making by understanding customer behaviour and attitudes and enabling banks to offer tailored financial products and services.  

Digital banking advancements

Enhancing the customer experience

At the heart of digital banking lies the imperative of enhancing the customer experience. As customers demand convenient banking services, financial institutions need to gain insights into their customers’ behaviour and preferences. By analysing data from various sources in real-time, along with monitoring global trends, they can have a more comprehensive understanding of their clients and develop more personalised services and targeted marketing messages. 

Customers today expect nothing less than a frictionless experience across all channels, characterised by a user-friendly interface, rapid transaction processing, and proactive customer support. Modern digital banking solutions are engineered to meet these customer expectations, ensuring a seamless and enjoyable banking experience.

Bank goes to customer – bank openness

Customers today are expecting to receive banking services not only by having to visit the bank’s specific digital portals and e-banking applications, but also during other digital engagements that do not explicitly have to do with banking. This can now be achieved by effectively utilising open banking technology. Banking services like payments, P2P payments, microfinancing, PFM, and such, can now coexist directly online, exactly where the customers are working, living, and transacting. This latest trend allows actually ‘the bank to go to the customer’, versus the now classic model where ‘the customer goes to the bank.’ 

The role of AI in digital banking

Artificial intelligence (AI) is transforming the entire financial services industry and digital banking is one of the areas that has been greatly affected by this trend. By analysing vast amounts of data, AI enables banks to streamline operations, reduce costs and deliver personalised experiences to their target audience.

AI-powered chatbots provide instant customer support whilst predictive analytics empowers banks to identify customer needs and understand their behaviour and attitudes. Apart from its ability to automate routine tasks, streamline operations and create new revenue streams, it empowers banks to transform various aspects of the banking industry including customer service, fraud detection, risk management, and personalised offerings.

AI is continually evolving, ensuring that it will remain on the forefront in digital banking, enabling banks to deliver innovative solutions that address customer expectations and emerging market trends.

Blockchain revolution

Blockchain serves as a promising method, which is yet to be proved, for fighting corruption by introducing trust and security into an increasingly digital ecosystem. It can be utilised towards developing new financial technologies with much less friction.

Blockchain provides the impetus for a wide array of processes to shift from centralised to decentralised market structures. The technology offers lower transaction costs, faster transaction times, enhanced security, and transparency in relation to traditional banking transactions.

As digital banking advances, the integration of blockchain technology opens new avenues for secure and efficient transactions, providing customers and financial institutions with a more reliable and transparent financial ecosystem.

Conclusion

In the grand revolution of banking, the convergence of core and digital banking leads to a unified, technologically advanced financial landscape.

The digital evolution of core banking with the integration of big data and analytics along with automation transform entirely core banking processes whilst AI and the blockchain revolution tend to significantly enhance the customer experience by anticipating their needs and offering tailor-made, highly valued and secure financial services.

Digital banking is no longer an option; it is an imperative for banks not just to survive but thrive in the ever-evolving world of finance. As we navigate this transformation, we see the past meeting the future, where legacy systems give way to innovation, and the financial landscape is redefined by technology and customer-centric design. The future of banking is here, and it is digitised.

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