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Chik Shampoo’s case study on sachets in the 70s often serves as a playbook to tap into India’s billion people-strong potential. What started as a revolution in FMCG has now transcended industries, eve...
Any product is created to fill a gap experienced by an ideal customer persona. Loans, for example, are offered to customers facing financial difficulties or cash flow crunches. However, they often com...
AI has arrived in our lives — whether you like it or not. We are all knowingly or unknowingly participants in a real-life version of Turing’s imitation game — machine intelligence that is indistinguis...
After a pandemic-induced dry spell, MSMEs are back in action. A look at their credit demand is proof enough. Loan queries grew 1.6 times since the pre-COVID era and the government has predicted that t...