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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to traditiona...
It is high time to dive headfirst into a phenomenon shaking up the finance world – Open Banking. It's not just about seamless banking anymore, there's an intriguing twist to this tale - a profound eff...
The incorporation of games into everyday life has the power to revolutionize how we learn, work, and engage with technology. Imagine turning education into an epic quest, transforming fitness routines...
In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeti...
Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the...
Today, financial services marketers are facing great challenges with recent laws and increased customer sensitivity around data privacy while communicating with their customers across channels. Any co...
It’s like any other day for John. He is sitting in his living room, sipping that morning coffee, when his phone announces a notification “you’ve a new email from Kiti Bank”. Curiously, he asks the vo
Picture this: you're sitting at your desk, sipping on your coffee, staring blankly at your computer screen. Suddenly, inspiration strikes! You remember hearing about a free artificial intelligence too...
At UpTrader, we often come across forex brokers who struggle with stagnant sales growth. To address this challenge, they may try various approaches such as improving their software, adding new assets,...
Over the last 12 months, UK households have experienced various challenges, with many forced to cutback on expenditure on non-essential items to deal with the rising cost of living. But is that the co...
James Cameron's work on Avatar is an inspiring example for businesses and entrepreneurs today. No wonder, taking into account the success of the movie: Avatar (2009) got nine Academy Award nomina
You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales to...